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About Pointer Jeans

Our Story, Vision, and Expertise
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Our Vision

Pankaj and Vijay Mittal, two brothers from a small town in India, started with a small retail clothing shop inherited from their father. With big dreams and a passion for fashion, they set out to build their own brand, transforming humble beginnings into something extraordinary.

From Humble Beginnings to Today

1990
The Beginning:​

In the early 90s, brothers Pankaj and Vijay saw a gap in India’s denim market as quality jeans were either overpriced imports or lacked style and durability. Instead of selling others’ brands, they took a bold leap to create their own. With sheer determination, their savings, and just four stitching machines in a small rented workshop, they set out to revolutionize Indian denim.

1994
The First Stitch:​

Driven by passion rather than formal training, the brothers mastered denim-making from fabric selection to stitching. While Pankaj sourced premium materials at the best prices, Vijay ensured every pair met high standards of durability and comfort. Starting with just 50 jeans a week, they sold through their retail shop, quickly winning over customers in Bihar who loved their quality and affordability.

1996
The Birth of Pointer Jeans:​

Encouraged by their success, the brothers launched Pointer Jeans in 1996, inspired by their mission to guide customers toward better, sustainable denim. The name reflected their journey from a small idea to a bold vision. With the tagline “Finest Fit Forever,” they set out to make premium jeans accessible to all.

2010
Growth Through Challenges:​

The journey was not easy as competing with big brands and scaling production with limited resources was a challenge. But the Mittal brothers poured every rupee back into better machines and skilled tailors. By 2010, Pointer Jeans had grown into a thriving production unit with 20 machines and 15 employees, expanding into cotton pants, casuals, and formals designed for Indian body types and climate.

2025
Today:

Pointer Jeans has become a household name in Northeast India, celebrated for its quality, affordability, and sustainability. Yet, Pankaj and Vijay remain as hands-on as ever, staying true to their roots. Their journey from a small workshop with four stitching machines to a thriving denim brand is a powerful reminder that big dreams grow from humble beginnings.

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