About Pointer Jeans – Men's Jeans Brand from Patna
Our Story
Pankaj and Vijay Mittal started out running a small retail clothing shop in Bihar, inherited from their father. Selling other brands every day, they kept seeing the same gap: good jeans were either too expensive or didn't last.
So they decided to make their own. With their savings and four stitching machines in a small rented workshop, they started with about 50 pairs a week, sold straight from their own counter.
Pankaj took charge of fabric sourcing, finding good material at the right price. Vijay made sure every pair met the standard for fit and durability. Customers kept coming back, and in 1996 Pointer Jeans was born, with the promise “Finest Fit Forever”.
Growth came step by step: a first warehouse in 2000, 20,000 pieces a year by 2005, and 20 machines with 15 employees supplying 50+ stores in Bihar by 2010. A new factory followed in 2014, along with cotton pants and formal trousers.
Today Pointer Jeans has 100+ staff and 800+ retail stores across Bihar, Uttar Pradesh, Jharkhand, Odisha and West Bengal, and we are still expanding. Our jeans are 98% cotton, 2% elastane stretch denim, and every pair is made in our own unit, so we control quality from cutting to finishing.
Pankaj and Vijay are still hands-on, and the goal is the same as on day one: make every man wear our jeans.